Effective Date: August 1, 2025
Last Updated: October 29, 2025
Card Concepts Merchant Services, Inc. (“Card Concepts,” “we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy describes how we collect, use, disclose, and safeguard information when you interact with our website (www.cardconceptsinc.com), our client portal and CRM (app.cardconceptsinc.com), and any related services we provide (collectively, the “Services”).
By accessing or using our Services, you agree to the terms of this Privacy Policy. If you do not agree, please discontinue use immediately.
We collect personal and business information necessary to provide merchant processing, CRM, and related support services.
A. Information You Provide
Contact details (name, email, phone number, business name, address)
Payment and billing details (as required for merchant services or CRM subscriptions)
Account credentials for the CRM portal (username, password)
Communications and preferences when you contact support or complete online forms
B. Information Collected Automatically
When you visit our website or CRM portal, we may automatically collect:
Device identifiers, browser type, and operating system
IP address and approximate geographic location
Usage data such as pages visited, session duration, and referring URLs
Cookie and tracking data (see Section 6 below)
C. Information From Third Parties
We may receive data from:
Our processing partners and financial institutions (Authorize.net, NMI, PNC Bank, N.A.)
CRM and communication service providers (GoHighLevel/LeadConnector, Mailgun, Twilio)
Marketing and analytics partners (Google, Meta/Facebook)
We use the collected information to:
Provide, operate, and manage payment processing and CRM services
Establish and maintain merchant or CRM accounts
Process payments and communicate about billing or renewals
Respond to support requests and provide customer service
Deliver marketing communications where consent has been given
Improve our website, services, and user experience
Fulfill legal and regulatory requirements
We may share your information in the following circumstances:
Financial Processing Partners: With PNC Bank, N.A., Authorize.net, and NMI for payment facilitation and compliance.
CRM Platform Providers: With GoHighLevel (operating as LeadConnector), which hosts app.cardconceptsinc.com and handles CRM automation, email, and SMS communications on our behalf.
Communication Providers: With Mailgun and Twilio for email and SMS delivery.
Analytics and Advertising Partners: With Google Analytics, Google Ads, and Meta/Facebook for performance tracking and remarketing.
Legal and Regulatory Compliance: When required by law, legal process, or to protect our rights, property, or users.
We do not sell personal data.
Card Concepts uses automated and manual messaging to communicate with clients and leads.
By submitting your contact information, you consent to receive SMS or email messages related to your inquiries, account activity, or promotional offers.
Message frequency may vary. Standard message and data rates may apply.
You may opt out at any time by replying STOP to any text or following the unsubscribe link in any email.
We comply with the Telephone Consumer Protection Act (TCPA) and A2P 10DLC requirements for registered messaging campaigns.
We use cookies, pixels, and tracking scripts for analytics, personalization, and advertising.
Our site uses:
Google Analytics 4 (GA4) for traffic measurement and site performance.
Google Ads and Facebook Pixel for remarketing and conversion tracking.
You may adjust your browser settings to refuse cookies or use Google’s and Facebook’s opt-out tools to manage ad preferences.
We retain personal information only as long as necessary to fulfill business and legal obligations. CRM and merchant account data are retained for as long as the account remains active, plus any period required for tax, audit, or compliance purposes.
We implement reasonable administrative, technical, and physical safeguards to protect your information. While we take extensive measures to ensure security, no system is completely secure, and we cannot guarantee absolute protection.
Depending on your location, you may have the right to:
Access or request a copy of your personal data
Request correction or deletion of your data
Opt out of marketing communications
Withdraw consent at any time
Requests may be made to: support@cardconceptsinc.com
Our website may contain links to third-party sites. We are not responsible for their privacy practices or content. Please review their policies separately.
Our Services are not directed toward individuals under 18. We do not knowingly collect data from children.
We may update this Privacy Policy periodically. Updates will be posted on this page with a new effective date. Continued use of our Services after any change constitutes acceptance.
For privacy inquiries or data requests:
Card Concepts Merchant Services, Inc.
711 Deerwood Ave, Suite A
Neenah, WI 54956
Email: support@cardconceptsinc.com
Phone: 920-882-6680
Governing Law: This policy is governed by the laws of the State of Wisconsin, USA.